This module examines drivers, ideas and mechanics of identifying, developing and maintaining strategic focus. Within wider social, political and technological contexts, focus is practically applied to communication functions to achieve strategic objectives.
Why ‘strategic communication’?
The changed nature of Armed Conflict /Diplomacy/Development
Linking to policy
Strategic communication vice communicating strategically
Addressing the ‘say-do’ gap
Providing strategic counsel
The Information Environment
10 Rules of Comprehensive Communication