This module examines drivers, ideas and mechanics of identifying, developing and maintaining strategic focus. Within wider social, political and technological contexts, focus is practically applied to communication functions to achieve strategic objectives.

Covering:

• Why ‘strategic communication’?

• The changed nature of Armed Conflict /Diplomacy/Development

• Linking to policy

• Strategic communication vice communicating strategically

• Addressing the ‘say-do’ gap

• Providing strategic counsel

• The Information Environment

• 10 Rules of Comprehensive Communication